
Managing sustainability in businesses: the key to avoiding “The Great Resignation”
He specializes in developing transformation projects focused on sustainability and environmental impact. Based in Madrid, he helps align large organizations with the needs of the planet and its people. He has developed national and international projects for companies like
Coca-Cola, BBVA, Philips, and Roche, as well as for public institutions like the Madrid City Council and the European Commission, among others.
He has a bachelor's degree in Political Science and International Relations; master's degrees in Corporate Social Responsibility and Communication, Public Relations, and Protocol Management; and postgraduate degrees in Digital Marketing and Agile Methodologies.
He's a guest lecturer at business schools like IE, UC3M, and Universidad Complutense. And he's a mentor and advisor for many high-impact and startup entrepreneurs, helping them integrate sustainability into their products and services, as a business model, and thus
laying the groundwork for future growth.
Finally, as a hardcore foodie, Juan has advised numerous restaurants, guiding them to integrate features, values, and practices that allow them to offer healthier products and, in so doing, contribute to a sustainable economy.
Managing sustainability in businesses: the key to avoiding “The Great Resignation”
Innovation´s new front
Acting within the planet’s limits allows us to internalize the impact of our income statement while also reporting back to society