Alberto Bethke


Alberto conceived Olivia over 10 years ago. His mission was to create a company with the soul of a rock band and the synchronized sound of a classical orchestra. Today, he can proudly say he achieved his goal.

With over 25 years of executive experience in the Oil, Gas, and Technology sectors, Alberto has faced great challenges during his career. Thanks to his boundless energy and sharp instincts, he has always been up to the task. He studied Accounting at the University of Buenos Aires and earned a postgraduate degree in business management from the IAE Business School. He’s also a certified coach for Newfield Consulting. In his spare time, he loves team sports, rowing, reading, and listening to heavy metal albums.

Why does Elon Musk talk about colonizing Mars?

Are we the next step in evolution? 30- to 50-year-olds grew up in a world without smartphones, but they have adapted to them. After all, the world’s entire urban and professional population is beholden to such devices, which outsource our brains to the cloud.

This relationship is symbiotic. People spend 85% of their time a few feet away from a screen. Smartphones are extensions of our bodies, evidence of the digital transformation we’re currently living through.


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Tick Tock, Tick Tock

In the post-pandemic era, we’re starting to measure time with a different kind of clock. Every passing second forces us to make radical decisions in order for our organizations to survive.

Its invention came and went, and very few people realized it marked the beginning of the modern era. But if we think about it, we’ll find it was this wafer-thin innovation — and not, say, the steam engine — that was directly responsible for shaping the way we live.

I’m talking about the second hand. The first portable watches only had an hour hand. 

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