IRENE-FINAL

IRENE MARQUES

PARTNER | DIRECTOR

 A specialist in transformation and innovation. With more than 20 years of experience, Irene has led profound change processes, integrating strategy, technology, and human-centered design.

She firmly believes that organizations only transform when their people do. That's why her experience in transformation ranges from digital banking to insurance, healthcare, and smart cities. She has guided leaders and teams in key moments of reinvention, applying agile methodologies. Today, with a focus on AI and data for effective decision-making, she drives measurable and actionable changes in organizations.

With a specialized eye for innovation and ontological coaching, she has become a professor of the MIB at ISDI and a collaborator at Mondragón (Querétaro).

She loves to travel and escape the city to go to the beach or the mountains. She loves nature, which recharges her energy.

One of her passions is yoga, a practice that allows her to live in the present with greater awareness and take care of her physical well-being. She always seeks a balance between her family life, which she fully enjoys, the friendships she values most, and her professional development.

The risk is not that AI fails technically, but strategically

This summer, while on vacation and working in Spain, a headline in a Basque newspaper caught my attention: 'Three out of every 10 Artificial Intellige...

How change management increases the likelihood of project success

In a world of constant transformation, change management has become indispensable for the success of any organisational project.