Reynaldo Naves


Reynaldo started out as an engineer, but his career has taken him beyond his profession. He was involved in the financial services industry for almost 20 years, working for international groups like ABN AMRO, Visa, and Accor. ler and a street races fan.

Reynaldo has seen change up close, from mergers to new businesses and startups. He has adapted quickly to multicultural environments and ended up becoming Global Director of Marketing and Communication at Edenred in Paris, from 2008 to 2010.

Back in Brazil, he reaffirmed his purpose in life. He created his own consultancy, dedicated to redesigning and transforming businesses by synchronizing processes, technology, and people. Indeed, the transformation of people became Reynaldo’s focus, both as mentor and coach, as he coordinated leadership programs for his clients in retail and financial services.

In 2019, his consultancy merged with Olivia, due to both companies’ proximity and complementary strategies.

Reynaldo graduated from the Engineering School of the University of São Paulo and continued his studies at Fundação Getúlio Vargas’s São Paulo School of Business Administration, where he took a Specialized Course in Administration for Graduates. He also studied at Berkeley University and the HEC Paris business school, and is now a mentor for investment accelerators.

He balances his work life by being with his family and friends, and enjoying the simple pleasures of good food and wine. He loves travelling and street racing.

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